With Sony’s Blu-ray Disc technology gaining favor with consumers as the next-generation home video format and as top CBA retailers are creating Blu-ray sections for their stores, Big Idea responded to the growing consumer demand by making the best-selling VeggieTales titles available on Blu-ray.

“Big Idea’s VeggieTales was born out of creative innovation and state of the art technology and has grown over the years thru a variety of formats – including VHS, DVD and digital delivery,” says Greg Fritz, SVP Sales and Marketing, Big Idea Entertainment. “Bob, Larry and the Veggie crew will now make their debut on Blu-ray – ensuring the brand continues to be available in the most current and cutting edge format in the market. We trust our consumers will enjoy the new experience only Blu-ray technology can offer.”

The new Blu-ray / DVD combo packs from VeggieTales launch with a national radio, print and online advertising campaign. Additionally, Big idea is offering a $3 mail in consumer rebate with the purchase of each title.

VeggieTales episodes releasing on Blu-ray February 18, 2012 include:

Pistachio—The Little Boy That Woodn’t A lesson in listening to your parents Total Run Time: 50 minutes Street Date: 2/18/12 CBA SRP: $16.99 UPC: 820413123444 (CBA)	Minnesota Cuke and the Search for Noah's Umbrella A Lesson in Confidence Total Run Time: 50 minutes Street Date: 2/18/12 CBA SRP: $16.99 UPC: 820413123543 (CBA)	The Wonderful Wizard of Ha’s The Story of the Prodigal Son Total Run Time: 49 minutes Street Dates: 2/18/12 CBA SRP: $16.99 UPC: 820413123840 (CBA)
Tomato Sawyer & Huckleberry Larry’s Big River Rescue A Lesson in Helping Others Total Run Time: 50 minutes Street Dates: 2/18/12 CBA SRP: $16.99 UPC: 820413123642 (CBA)	LarryBoy & the Bad Apple A Lesson about Temptation Total Run Time: 46 minutes Street Dates: 2/18/12 CBA SRP: $16.99 UPC: 820413123741 (CBA)	Moe and the Big Exit A Lesson in Following God’s Directions Total Run Time: 52 minutes Street Dates: 2/18/12 CBA SRP: $16.99 UPC: 820413123949 (CBA)

About Big Idea Entertainment
Big Idea Entertainment is a leading studio and producer of children’s and family programming, characters and brands. Big Idea’s best-selling animated series VeggieTales® is the #1 animated home video animated series in the US with moms of pre-schoolers*. Since 1993, VeggieTales® has sold 54+ million videos, 13 million books and more than 7 million CDs. VeggieTales® and Big Idea’s property, 3-2-1 Penguins! ®, enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the qubo® children’s programming block. The studio's two theatrical releases, Jonah-A VeggieTales Movie® (2002), and Universal Pictures' and Big Idea's The Pirates Who Don’t Do Anything®-A VeggieTales Movie® (2008), are distinguished among the top ten most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.veggietales.com.
*Spring 2010 Q-Score

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